JOUR 651 Lecture Notes - Lecture 17: Linkedin, Trade Association
27 Jan 2020
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Document Summary
Building a recognizable personal brand with linkedin insights. With over 500 million members, linkedin is the go-to social network for business professionals around the world. Having a defined presence on linked in can be a tremendous asset for any business owner, executive, or professional by way of new contacts, lead sources, and clients. Due to the rise of internet fame and business thought leadership, your personal brand is also your resume and business card. Think of linkedin"s professional member database as similar to a google search, however, Linkedin enables you to search and connect with professionals ranging by location, job title, company, and also industry. You can search for and connect with key prospects who you"re looking to do business with and this is also how potential clients or recruiters will find you too. Although linkedin is a powerful asset for any business professional it does not offer the same robust analytics and reporting as facebook and twitter.
