JOUR 651 Lecture Notes - Lecture 40: Competitive Intelligence, Social Business, There Are Known Knowns

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Things to know about smint and competitive intelligence. Analysts benefit when they have a more broad vision on the analysis" objective. There is a much more significant impact of social media analytics for a business when the process is integrated with the business where it needs to be and where it is relevant. The aim of smint, which is real time competitive intelligence, is to support your decision making and build strategy so an organization can achieve real time success. This is very relevant for things that are volatile, uncertain, complex, and ambiguous (unclear) Smint can be useful for this to navigate the competitive environment by supporting the organization at every level. External and internal environments industry customer and consumer. By focusing the five strategy points on these, the organization can better understand what opportunities, threats, competitor strategy, etc. , so they can position themselves strategically to address change effectively.

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