JOUR 651 Lecture 88: Key Metrics Table
18 May 2020
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Document Summary
Key metric tables give you a way to view performance quickly and benchmark things a lot easier. If you are able to customize this, you can further focus and look at how to generate the most meaningful metrics for your project. Regardless of the brand you"re looking at, all the content in the competitive channel groups can be compared in more detail. If you can customize your post table, you can better explore, add/take away columns, and show more/less content. These metrics allow you to manage your time, depending on the amount of detail you want. This is interesting because it is based on a seven-day period. You can relate this to weekday posts and the total interactions within that week to give you a better timing of how your audience is reacting in your campaign. Some charts give you a short snippet of relationships between post numbers and interactions in total.
