PR 660 Lecture Notes - Lecture 2: Sociological Theory, Middle Ages, Intentionality

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There is a high and growing demand for teachers to teach pr programs. There"s always the growing idea that pr is an enrollment cash cow in speech and mass communication, and journalism department. This is an issue because when tuition generated from pr is used to support other areas, pr students don"t get a good return on their investment into the pr program. Our problems come from research universities that offer phd"s and don"t embrace pr as other programs. So this creates a discrepancy between faculty positions and new pr faculty that graduated with a phd. In the late 1980"s, pr"s purpose was to give a voice to the widely recognized need for theory in. Pr and prove conceptual tools make that possible. Pr theory was the first theory book in the field. The goal was to argue the need for prr theory.

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