PR 660 Lecture Notes - Lecture 18: Inoculation Theory, Resistance Theory In The Early Modern Period, Issue Advocacy Ads
23 Feb 2020
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Document Summary
In today"s day and age, a lot of emphasis is put on influencing others The irony is with this is the fact that there is little emphasis on defending people against other"s influence. A few formal theories of attitudinal resistance have come from this. Inoculation theory: this is the exception to this change with the purpose of explaining resistance in order to influence. It is designed to strengthen the current opinion so people aren"t persuaded to change it. Inoculation is an alternative to a supportive, bolstering approach that strengthens attitudes. The defense is supportive and nonthreatening because it just contains bolstering content. This is the case because it doesn"t talk about the challenges against an attitude, it just makes them vulnerable by making their attitude overconfident about the idea. The supportive defense leaves the person unaware of the possible weaknesses in their position, which created a sense of feeling unmotivated or unprepared because they haven"t practiced defending this attitude.
