PR 662 Lecture Notes - Lecture 33: Knowledge Base
14 Sep 2020
School
Department
Course
Professor
Document Summary
The best set for measuring communication excellence is the one that measures individual knowledge of those in the communication department on how to play the communication manager role. The expertise to play the role of the manager is closely related to expertise in two-way practices engagement. Since the 70s, communication and pr scholars have studied communicators" roles that they play in organizations. Department expertise or knowledge to play the communication manager role. Managing organization"s response to problems and issues. This role is an abstraction of repeated behaviors from the organization"s professional communicators. Roles of communicators are measured by asking how frequently people engage in activities of the organization. The manager role deals with three distinct activities: the expert prescriber role: This is acknowledged communication experts in the organization, who are best informed about issues of communication, and the most qualified to answer questions about pr and communication: the communication facilitator:
