PR 662 Lecture 48: RESEARCH AND ADVANCED ROLE PLAYING

• School: Ball State University
• Department: Public Relations
• Course: PR 662
• Professor: Dr. Lee

Document Summary

Many characteristics of individual people and the organization don"t influence the role playing of advanced top communicators. However, the communication department helps top communicators play the roles of communication manager and senior adviser. Top communicators play these roles when their departments add to strategic planning and making decisions through formal research. Top communicators can contribute to decision making made by dominant coalitions when their departments act as a gateway for key public information. The communication manager and senior advisers put communicators first before making decisions. The excellence study shows that activities in formal and informal research in departments of communication have a strong link to advanced role playing by top communicators. Research activities supporting strategic planning and decision making help top communicators play these roles. Excellent departments of communication consist of savvy communicators containing the knowledge of how to plan strategic programs based on collected information about the public.