PR 662 Lecture Notes - Lecture 49: Graphic Design

• School: Ball State University
• Department: Public Relations
• Course: PR 662
• Professor: Dr. Lee

Document Summary

Most communicators enthusiastically react to the excellence study"s findings and ask about how they can incorporate them into their own line of work. However, some communicators wonder about excellence and traditional communicator skills relationships dealing with: We use craft to name the range of skills from traditional communicators that are associated with the role of the technician and the press and public information models of pr and practices of communication. Luckily, organizations with excellent programs have strong communicator crafts. Communicators acting in the role of the technician give technical services of communication. Technicians don"t help with strategic planning or decisional consequences. These are communicator journalists-in-residence because they are hired aside from the media because of their communication skills and experience in mass media. The department"s expertise to be the technician is strong in departments that have the expertise to play the role of the manager. Departments containing knowledge to create excellent communication programs have high technical expertise levels.