PR 662 Lecture Notes - Lecture 54: Total Quality Management

• School: Ball State University
• Department: Public Relations
• Course: PR 662
• Professor: Dr. Lee

Document Summary

There are two forms of culture that organizations exhibit: authoritarian, participative. Authoritarian cultures emphasize centralized control and a few powerful managers making the decisions. Participative cultures emphasize teamwork, with a lot of people making and participating in making decisions. The authoritarian side emphasizes formal authority being rooted as its power. The participative side emphasizes the informal power of persuasion in influencing others involved in making decisions. A problem with authoritarian culture is that the central control and making decisions leaves employees feeling powerless often times. Employees right be accountable for doing a task or achieving an outcome, but they don"t have enough authority over their resources to adequately finish the job. Communicators can receive dissatisfaction from not having power. These communicators are responsible for organizational-public relationships, but can"t influence dominant coalition"s decisions that shape the relationships. The solution is empowering employees and giving them enough control over the resources they need to finish the job.