PR 662 Lecture Notes - Lecture 82: Organizational Justice, Albert Bandura, Goal Setting

• School: Ball State University
• Department: Public Relations
• Course: PR 662
• Professor: Dr. Lee

Document Summary

Individual"s belief that he or she is capable of performing a task. Self-efficacy increased by: enactive mastery gain experience, vicarious modeling see someone else do the task, verbal persuasion someone convinces you that you have the skills, arousal get energized. Another theory of motivation is the self-efficacy theory developed by albert bandura. This theory is based on an individual"s belief that he or she is capable of performing a task. This theory is a complement to the goal-setting theory as it incorporates goals into the process. Higher efficacy is related to greater confidence, greater persistence in the face of difficulties and responding to negative feedback with working harder, not shutting down. Three key relationships: effort-performance: perceived probability that exerting effort leads to successful performance, performance-reward: the belief that successful performance leads to desired outcome, rewards-personal goals: the attractiveness of organizational outcome (reward) to the individual. The most commonly used and widely accepted theory of motivation is victor vroom"s.