PR 662 Lecture Notes - Lecture 83: Six Thinking Hats, Brainstorming, Groupthink

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Choices less likely to fall victim to bias: unless people are too agreeable! Able to draw on combined skills of group members. Improve ability to generate feasible alternatives i. e. brainstorming, nominal group technique. Potential disadvantages: can take much longer for groups than individuals to make decisions, can be difficult to get two or more managers to agree because of different interests and preferences, can be undermined by biases. Groupthink (abilene paradox: pattern of faulty and biased decision making that occurs in groups whose members strive for agreement among themselves at the expense of accurately assessing information relevant to a decision. Usually occurs when group members rally around a central manager"s idea , and become blindly commit to the idea without considering alternatives. The group"s influence tends to convince each member that the idea must go forward. Increasing the diversity in a group may result in consideration of a wider set of alternatives.

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