MKT 4123 Lecture Notes - Lecture 2: Uptodate, Google Analytics, Microsoft Excel

• School: Baruch College
• Department: Marketing
• Course: MKT 4123
• Professor: sponder

Document Summary

Kevin vuong - senior analyst, digital analytics: https://www. linkedin. com/in/kvuuong, skills: seo, microsoft excel, and data analysis. Sara chau - risk and analytics analyst: https://www. linkedin. com/in/sarachau, skills: research, data analysis, and microsoft office. Jihi srivastava - advanced analytics analyst: https://www. linkedin. com/in/juhisrivastava29, skills: data visualization, data analysis, and sql. Zi wang - marketing data analyst: https://www. linkedin. com/in/zi-wang-65602334, skills: microsoft office, data analysis, and spss. Neel kanhere - web analyst: https://www. linkedin. com/in/neel-kanhere, skills: html, business analysis, and microsoft office. What i found to be similar to all of these analysts is that all of them either majored in marketing or information systems, two of which prove to be beneficial as a marketer. 4 of these established individuals went on to pursue their master"s degree at renowned college"s which accompanied their bachelor"s degree. A common similarity that i found with these profiles is how data concentrated their jobs are. They talk about overlooking marketing metrics, managing social media, or working with website designs.