Class Notes (835,600)
United States (324,192)
Boston College (3,565)
BSLW 1021 (37)
Lecture

Competitive Advantage

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Department
Business Law
Course
BSLW 1021
Professor
Daniel Frost
Semester
Fall

Description
Competitive Advantage Marketing­orientated businesses need to do more than just meet customer needs. To  succeed and prosper, a business also needs to meet customer needs and wants  better than the competition. In other words ­ the business needs to seek competitive  advantage. A competitive advantage is a clear performance differential over the competition on  factors that are important to customers Competitor act
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