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COMPLETE Survey of Mass Communication Notes - Part 1 (got a 90% in the course)

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Boston College
COMM 1020

9/5/2013 Media in Context Studying Media • Media is something that makes our society and is something that is made by our society simultaneously o Like a relationship – reciprocal • Media = plural of medium o The main means of mass communication (television, radio, newspapers, the Internet) regarded collectively  Came from Latin words “tunica,” “membrana,” and “media”  middle sheath (or layer) • Media represents our values and what we respect in our culture o Still a breathable membrane that is not exactly reality  representation of a conceived reality • Transmission Model of Communication o Sender  message  receiver o Conceives communication and media as a linear process  Who says what in what channel to whom with what effect • Direct relationship between sender, message, and receiver o Communication is achieved when the two parties understand the same message in the same way  Failure = receive different message • Cultural Model of Communication o Instead of looking for an effect or change in behavior, believes that message or meaning of something isn’t necessarily fixed o Conceives communication as construction of shared space or map within people coexist  Instead of a linear model that goes from point A to point B, the cultural model thinks that the meaning of a message is not fixed and different people can take away different meanings but is still shared in the same sphere • Not about the fact or intent to achieve a common communication/understanding o Allows for differences within the shared space depending on the different “paths” the receivers took when they received the message  Communication is much broader What is Culture? • Matthew Arnold conceived culture as “the best in what a society has to offer” – art, music, tradition practices, rituals, etc. o As feudal systems started to end in medieval generations, those in higher power didn’t have as
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