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Lecture

COMPLETE Survey of Mass Communication Notes - Part 11 (got a 90% in the course)

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Department
Communication
Course
COMM 1020
Professor
All Professors
Semester
Winter

Description
10/10/13 Lecture 11 (Re) Defining Texts • Sign = signifier + signified • Arbitrariness = infinite possibilities for meaning? o Not necessarily…  Opens up opportunity for people to interpret things in different ways and meanings can change over time… • Polysemy: co-existence of many possible meanings, but within limits of a given culture o Names of Ninja Turtles • Textuality: studying a “singular” text as one artifact • Intertextuality: studying how two (or more) texts interact o Accounting for the fact that something always occurs in dialogue with other things o Ultimately, ALL texts are intertextual • Paratexts: Texts whose main existence is to inform other texts o Promos, previews, spoile
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