Digital Media, Advertising, and Privacy
• Metadata: Data about data
o Different codes for different things
• Different media for different people
o Different prices for the same product/service?
o Amplification of social/economic inequalities?
Poor get poorer and richer get richer?
o Personalized news coverage and perspectives:
Problematic for civilized debate?
• “Personalization can lead you down a road to a kind of informational determinism in
which what you’ve clicked on in the past determines what you see next – a web history
you’re doomed to repeat. You can get stuck in a static, ever-narrowing version of
yourself – and endless you-loop” – Joseph Turow
• Segmented profiles based on personalization efforts may become more pervasive and