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COMPLETE Survey of Mass Communication Notes - Part 21 (got a 90% in the course)

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Department
Communication
Course
COMM 1020
Professor
All Professors
Semester
Winter

Description
11/21/13 Lecture 22 Digital Media, Advertising, and Privacy • Metadata: Data about data o Different codes for different things  Twitter codes • Different media for different people o Different prices for the same product/service? o Amplification of social/economic inequalities?  Poor get poorer and richer get richer? o Personalized news coverage and perspectives:  Problematic for civilized debate?  For democracy? • “Personalization can lead you down a road to a kind of informational determinism in which what you’ve clicked on in the past determines what you see next – a web history you’re doomed to repeat. You can get stuck in a static, ever-narrowing version of yourself – and endless you-loop” – Joseph Turow • Segmented profiles based on personalization efforts may become more pervasive and s
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