COMM1040 Lecture Notes - Lecture 5: Fundamental Attribution Error, Uncertainty Reduction Theory, Toothpaste

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Perception: process of selecting, organizing, and interpreting information from our senses. Focusing our attention on sights, sounds, tastes, and touches, or smells in our environment. Salience: the degree to which something catches your attention. If our goals deem it important, we select it. Structuring selected information into a coherent pattern in our minds. Punctuation: structuring information into a chronological sequence that matches how you experienced the order of events. In a back and forth argument ( you did this because you did that . Try to avoid misunderstanding, by understanding where the other person is starting from can reshape the interaction. Assigning meaning to the information we have selected; making sense of things. Schemata: mental structures containing familiar information that defines concepts" characteristics and interrelationships to enable interpretation. Patterns that help us make sense of things. The idea that you get from seeing symbols is schemata, not the actual symbols.

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