ISYS 3215 Lecture Notes - Lecture 3: Market Information Systems, Accenture, Mobile Phone
8 May 2016
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Document Summary
Make agriculture a profitable business for smallholder farmers. Farmers did not have access to technology that would tell them prices of various crops. Market information systems for rural farmers evaluation of esoko mis year 1. Boundaries that small farmers had from competing with prices: did not have resources to be competitive. Mobile phone market allowed for chance for farmers to get resources. Treatment group farmers receive texts twice a week regarding weather and market prices of goods; trained farmers how to text and receive messages. Uses sms text messaging to disseminate market data to farmers such as prices. Gained the negotiating power needed to compete and sell products at favorable prices. Barriers to scale: lack of trust don"t trust information from government, limited infrastructure. Strategies for success: winning customers trust by drawing on local social ties, maintaining key stakeholder relationship by exploring new methods of engagement, adopting a franchise model to further boost scale.
