OPER1021 Lecture 14: Class 14-Operations Strategy

• School: Boston College
• Department: Operations Management
• Course: OPER1021
• Professor: Parker

Document Summary

This requires process competencies: cost cost, response time flow time, variety flexibility, quality quality. Competitive product space: the firm"s products measured along the four product attributes. Strategic positioning: where the firm wants to be in the competitive product space. Order qualifiers are those criteria that a business must meet for a customer to even consider it as a possible provider: businesses need only be as good as competitors. Order winners are those criteria that win the order: businesses need to be better than their competitors. Having process competencies that support the strategic positioning. Does not necessarily mean operational efficiency (lowest-cost) A focused strategy serves limited market segments with business processes specifically designed and operated to meet their needs. A focused strategy is supported by a focused process whose products fall within a small region of the competitive product space. Example of a plant within a plant hospital.