PSYC1111 Lecture Notes - Lecture 4: Erogenous Zone, Active Listening, Prescription Drug
Document Summary
Match to standard experiment; show you one length of a rod and then show you. 4 different lengths, and you have to compare the original to the new lengths. In a group setting, some confederates would choose a wrong one. Study tested if people would follow the group"s answer rather than the obvious correct one. Many times, the wrong answer influenced their perception not just their reports. Group size--number of people giving the wrong answer. Small group and very large group does not change the perception. Milgram"s obedience studies--obedience to authority but a moderate sized group does. Tests associative memory with the aid of punishment. At a wrong answer, a shock is given to the pre-arranged learner. Dependent variable: when the teacher quits in terms of how far he/she will go in administering higher voltages. No incentive to keep punishing for the money--get paid if the teacher quits. Milgram only says, the experiment requires that you keep going .
