INFO 188 Lecture Notes - Lecture 26: Click-Through Rate, Civil Rights Act Of 1964, Google Data Centers
27 Dec 2018
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Unlawful to discriminate and remove opportunity to certain people. Section 704(b), title vii of civil rights act. Not lawful for advertisements relating to employment with preference on certain sex. Before this, help wanted, men -titled ads are everywhere in newspaper. Preference over one gender, reinforced stereotype of certain professions for certain genders. Browsers pre-filled users gender based on simulation and past browsing history. Different ads displayed for men and women that can"t be explained other than because of the gender. Google allows targeting on gander on the. Google"s algorithm optimize in giving ads that might be relevant to you. In real world, people control the content of the ads, choose where to distribute, choose the medium. Can see the employer"s active intent / preference. In the internet, the targeting not really result of an intent of the targeting even. So many things influencing where ads are displayed.
