COMM1020 Study Guide - Final Guide: Adwords, Adsense, Search Algorithm
Document Summary
Media coverage doesn"t tell viewers what to think, but shapes what they think about. Characters/actors are so attractive, audiences want to be like them. Media characters influence behaviors of audience simply by existing. Imitating/modeling observed behavior, the sheer act of acting like a media character reinforces the behavior. The bobo doll studies showed media violence (kids picked up violent toys to hurt the doll) Special attachment (the way things are constructed on screen. One character on screen more, or their home, etc. ) Subjective access (voiceovers, breaking the fourth wall, flashbacks, point of view) Don"t have o 100% approve of characters, usually just find them morally preferable . Overlays digitalized information onto what we see of the world. Availability/equality in materials offered-it"s hard to be what you don"t see. Different types of power at various levels of industry operation. Multiple competing negotiations among many works with many different goals and guiding values. Smaller number of companies own more media outlets.
