MEDIAST 10 Lecture Notes - Lecture 1: Kylie Jenner, Media Consumption, Television Consumption
Document Summary
Lecture 1: why and how we should study media. Why study media: average households have 3 tv sets and 8 radios o o. 90% of households subscribe to cable and satellite. The move to subscription services - hulu, netflix: average adult spends 4. 5 hours a day on television consumption (world"s 3rd most popular human activity) o o. 1 billion people go to youtube and watch a video at least once a month (1/3 of all worldwide internet users: media - tremendously popular - huge part of daily lives and rhythms. We are not informed about how and why media affects us: we need to study media because they saturate our everyday lives and rhythms. Media provides a sense of social currency: displays your skills as well read in news. Media is used as a form of interpretation: helps us define and understand what we are saying o.
