MEDIAST 10 Lecture Notes - Lecture 11: Apple Tv, Facebook Messenger, Transmedia Storytelling
Document Summary
Advertising adds to the experience - these are women who are buying this magazine to look for options and potentialities. Makes the bridal magazine better for its audience. Without showing styles, prices, other options - it would be less of an experience. Advantages to advertisers: niche marketing = deliver ads to specific interest groups. Demographic: deliver message to highly receptive groups (the bridal magazine buyers are likely to be brides in the future) Some critics who argue that the future of tv is a home theatre like big screen experience (tvs always getting bigger) o. People who believe this argue that audiences will never crowd around a computer to watch something o. Critics argue that the future of television is going to get smaller . Because it"s not an either-or experience: people are watching more and more television on computer and phone, but also huge tvs o o. Targeting both futures because they are following consumer behavior.
