MEDIAST 10 Lecture Notes - Lecture 14: Gun Control, Nuclear Family, Problem Solving
Document Summary
The child audience: audience segments are cultural groups in addition to being marketing groups, various adult groups try to classify the needs of children as media consumers. Different groups attempt to articulate the understanding of who kids are and what they need o. What they consume, why the consume it, and how they consume it. Fears of moral decline focus on children as susceptible. Don"t immediately understand narrative storytelling and difference between programs and advertisements. Results from societal fear of a new technology"s or cultural form"s negative impact outside of parental control o. Media displaces anxieties for larger cultural concerns too different to confront head on. Gun control - controversial issue with no easy answers; american society is unable to deal with this problem, so media (video game shooting; movie violence) are blamed. Internet - wrong place to focus on sex predation against younger people - but: internet is easier to target than personal homes, churches, local institutions.
