ACCT 540 Lecture Notes - Lecture 13: Trans-Cultural Diffusion, Child Labour, Jet.Com
Document Summary
Walmart: agenda, issues to be analyzed, trouble with establishing large market share in e-commerce i. Amazon continued to grow rapidly, quadrupling its revenues to billion over the 2008-2013 period: walmart has a negative image with multiple ethics issues search up issues i. ii. Factory fire in bangladesh: underperforming sales in international stores i. Increase presence in latin america: expand into colombia, venezuela, and ecuador ii. Increasing social threats from local communities: rise of wegmans, small local shops are preferred in most latin american countries. Increasing competition: amazon taking market share with lower prices, costco attracting more high class customers than sam"s club, hard discounters taking market share with private label goods, alternatives: a. Increase sam"s clubs market share with high income earners i. ii. Pros: take more market share from costco/increase sales. Cons: more risky as costco has extreme customer loyalty iii. Increase online advertising to expand market share in ecommerce iv. v. vi.
