ACCT 540 Lecture Notes - Lecture 13: Consumer Behaviour, Foodie, Myplate
Document Summary
Do brief background research of this problem or issue and why/how you think a better understanding of consumer behavior will help you solve the management issue. This can be descriptive based on your current understanding of the situation, from company literature, or research based on published sources. Sugary drinks and snacks were the most popular (and profitable) items. The healthy food movement has become an unstoppable trend, due in large part to a greater cultural awareness of nutrition. Move towards healthier foods has been driven by consumer demand, and in general the industry has been quick to respond. This year, the global market for healthy foods is expected to reach trillion, and its swift growth shows no signs of slowing down. Those in the food industry are trying to stay ahead of the curve, with 30% of all food companies now invested in healthy foods.
