MKTG 311 Lecture Notes - Lecture 9: Sports Equipment, Mobile Phone
26 Sep 2016
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Some ways companies can use product segmentation to increase sales: Athletic footwear: gender, different vals target segments, sports, usage rates, occasion. Big retail: holidays or specific occasions. Looking @ demographic segments and looking at it geographically. 5 b/c its depends on who they market to. With the aim being wealthier customers who have the extra money then the company can break even and do well. But if the wealth of the area isn"t high then they will not have many customers. They should probably also target young wealthy singles who have adapted to the technology and shifting to using layer3 will not seem like a jump or gap in learning how to use it. It"s the same price as cable and you have better streaming and more channels that you have access to. Target audience is the wealthy, users already have preconceptions of online streaming and this is what.
