COM CO 101 Lecture Notes - Lecture 7: Tobacco Master Settlement Agreement, Joe Camel, 3 Women
1 May 2018
School
Department
Course
Professor
2018/4/24
Communication campaigns
Sex, alcohol & smoking!
Today’s Agenda!
-Review of Final Project!
-Public Communication Campaigns!
I. Master Settlement Agreement
A. Smoking prevalent in Asia
B. mid 90s
C. big CEO, tobacco company, testify, not addicted, not cause cancer — big lie, Insider.
Whistle blower stole document indicate that tobacco company know their product can
cause cancer, tobacco company sell to adolescent
D. 1998
E. 50 states agree to settlement,
F. 206 billion settlement
G. 1.5 billion to anti-smoking campaign [small]
1. beautiful ads
2. people dying, health care
H. End use Joe Camel and cartoon source factors
I. No restrictions on Web
II. Prevalent on the Web
A. Hong& Cody (2002)
1. looked at how tobacco is sold and portrayed on the internet
B. N=318 Web Sites
C. Can order cigarette on 50% of Websites
D. 23% had age verification
E. 11% contained health warnings
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