COM CO 101 Lecture Notes - Lecture 2: Rhett Butler, Sophist, Narrowcasting

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1 May 2018

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2018/4/5

Mass Communication

Communication and the Art of Persuasion!

-Today’s Agenda:!

•Deﬁning Persuasion!

•Persuasion vs. Related Concepts!

•Functions of Persuasion!

I. Deﬁning Persuasion

A. Directed goal to inﬂuence attitudes or behaviors

1. From the communicator’s perspective [not determined by viewers]

2. Conclusions

a) Journalism is to inform you, not persuade you

b) Persuasion is goal driven

c) Video Games

B. Transmission of messages -Communicated verbally, non-verbally

a) How are they trying to persuade you?

b) GO TO BU

c) cigarrets

C. Symbolic Process

a) What do these symbols mean?

b) Rhett

c) LV

D. People persuade themselves

E. Free will

II. Persuasion vs. Coercion

A. Attempt to inﬂuence individual to act contrary to preference

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