COM CO 201 Lecture 8: Lecture - Ad Campaign Notes
8 Feb 2018
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By american eagle and in 2006 they launched their lingerie line called aerie and then in. Where they announced that they would stop using supermodels and photoshopping them so they can promote body positivity. They started using girls of all shapes and sizes with stretch marks and tattoos and other beauty marks. One difference is that they focus on older women (and use older women in their ads) but. Aerie strives to get the younger audience younger girls usually are more likely to have body insecurities because they strive to be these perfect young models that is so hard to be. Dove is a beauty brand whereas aerie is a clothing brand and promotes girls feeling beautiful in what they wear (whether it"s lingerie, bathing suit or clothing) Also another competitor is victoria secret for their lingerie, however when they put out their campaign it was very controversial because they used women that have the.
