COM CM 301 Lecture Notes - Lecture 13: The Hollywood Reporter, Nbcuniversal, Jargon

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Tammy Vigil

Document Summary

Best and easiest way to stay current with show business is reading industry trade journals (i. e. variety, the hollywood reporter) Nielsen ratings- primary industry-approved company that gathers important data on what shows america is watching. Shows must perform financially to stay on air/ must have high ratings: letter writing/ petitions no longer work as well as they did in previous times. Technology is altering how and when americans watch tv. Alternative technological platforms that influence tv industries to provide different versions to meet the growing demand for alternative delivery systems. Because of tivo and internet viewing, less people are watching commercials because they can fast-forward or skip them on alternative technological devices. Product integration- products are advertised within the context of the program"s story. The role of production companies, studios, and networks. Production companies produce the product, networks air the product, studios house production companies.