COM CM 301 Lecture Notes - Lecture 1: Candy Apple, Voyeurism

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Tammy Vigil

Document Summary

Bricolage: taking an object and altering its meaning by changing the way it is used, creating new meaning by assembling seemingly divergent symbols. Counter-bricolage: commercializing the new meaning of a bricolage object (thereby altering the meaning again by making the new meaning mainstream . Arguments: a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong. Emotional appeals take more time/effort but are very possible: presentational. Painting, photograph, sculpture, sheets of music (presented as art) Not as obviously rules based, less overtly rational. Arguments are more challenging to make clear, but can be done: blended. Most memorable and effective communication blends presentational and discursive. Allows for more creativity and sometimes more clarity. Adopt, dissuade, reinforce, deter: each is a form of influence, often they intersect in interesting ways. Say what you mean what you actually mean. Don"t assume the audience will get your meaning .