COM CM 380 Lecture Notes - Lecture 4: Elaboration Likelihood Model, Pluralistic Ignorance, Kurt Nilsen

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 380
• Professor: Tammy Vigil

Document Summary

Chapter 14 social judgment theory 9/14/2016 11:54:00 pm. Social judgment involvement perception and evaluation of an idea by comparing it with current attitudes. Lattitude of acceptance the rance of ideas that a a person sees as reasonable or worthy of consideration. Latitude of rejection the rande of ideas that a person sees as unreasonable or objectionable. Latitude of noncommitment the range of ideas that a person sees as neither acceptable nor objectionable. Refers to how crucial an issue is in our lives. Ego-involvement the importance or centrality of an issue to a person"s life, often demonstrated by membership in a group with a known stand. Describes the cognitive structure of a person"s attitude. Claim that we use our own anchored attitude as a comparison point when we hear a discrepant message. Parallel between systematic biases in the judgments we make in the physical world and the way we determine other people"s attitudes.