PSYC 10a Lecture Notes - Lecture 2: Echoic Memory, Iconic Memory, Sensory Memory
Laying down information to use at a later date. Information processing theorists: people who think about the brain(memory) works in terms of a computer. We have storage space in our brain, that allows us to store information. The software is the process that transforms the information we have. Information coming in is sensory in nature: visual, auditory. Mechanism for transfer: attention that is paid to the information. Any act of memory requires success at three aspects: Creation of a memory trace or the storage of knowledge. Output- ability to retrieve and use the knowledge. Acquisition: includes any instance of deliberate of incidental learning. Attention and engagement with to-be-remembered material is crucial. Raw input: translated first into a form that can be acquired. Buffer for sensory information: briefly holds it before passing (some of) it along. We get more information than we are actually aware of. Would be like retaining sensory memory for a much longer time.