GRC 201 Lecture Notes - Lecture 8: Goryeo, Bi Sheng, Typography
21 Oct 2016
School
Department
Course
Professor
Document Summary
Techniques used in order to aid reading and create meaning. Styles include: light, medium, narrow, bold, etc. Always pick typefaces to match the audience. Font: particular typeface at a particular size. Can use for a whole group of text (paragraph, essay) Adjust when two letters are too close, too far away from each other. Boustrophedon: read text left to right, then right to left. 1050: bi sheng - moveable ceramic type. 13th century: wang zhen - movable wooden type. 1377: goryeo dynasty in korea - first metallic type. 1530s: typefaces move away from calligraphy; roman letter forms based on geometry. 19th century: letterforms now open to manipulation. *distance between ascender and descender: determines point size. All fonts used during creation of job must be supplied to client (package files + fonts) Fonts that are identical and can be downloaded on both mac and pc.
