MMEDIA 1A03 Lecture Notes - Lecture 11: Grater, Positive Form, Finial
13 Apr 2016
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Document Summary
Anatomy of type: cap height baseline to top of capital letter, x height height of lowercase, descender below baseline, sender above x height, ligature when 2 letter blend or join, finial tapered edge (serif) Link text w other existing elements (font placement is crucial) Induce state of energetic repose (ideal condition for reading) Video: old style typeface carlson, transitional baskerville, modern didot, bodoni, advertising caused for new typefaces. Designing in typer w 2d: factors affecting legibility, typeface formal attributes. Upper part of letter provide more visual cues for legibility. We read using: word shape, internal pattern (negative space), form & counter forms (letters & interlock w other letters), letter groupings: type size point size. Measured from top of capital letter to bottom of lowest descender, plus small buffer space. Creates focal points pop. fiction author name large. Proportion of x height to point size significantly effects the appearance of type. Small type reduces counterforms, difficult to read.
