JOUR 331 Lecture Notes - Lecture 11: Adwords, Disney.Com, The Washington Post
Document Summary
Google"s net income was . 34 billion in 2015, an increase of 15% compared to 2014. Google"s annual report: we generate revenue primarily by delivering relevant, cost-effective online advertising. 97% of google"s revenue is from online advertising The google search network is a group of search-related websites where your ads can appear. Includes google search sites and search partner sites. The ad auction- what happens behind every search: the search query- cal poly bookstore , ads are whittled down. Cpc bid for each click, how much are you willing to pay. Quality score 1-10 score determined by traffic for website, whether landing page is relevant to search, etc. Your price = the ad rank of the person below you your quality score + $. 01. You only advertise to people who are looking for what you have right now. You only pay when they respond-when they click through to your site.
