FMD 256 Lecture Notes - Lecture 4: Typography, Visual Hierarchy, Word Processor

• School: CMU
• Department: Fashion Merchandising and Design
• Course: FMD 256
• Professor: Ian Mull

Document Summary

Catalog retailing vs store retailing: catalogs create mood through paper quality color layout and photographic elements whereas retail stores rely on lighting, carpeting, music, and other design elements to create ambiance. Catalog retailing vs. store retailing: cary-o(cid:448)e(cid:396) the du(cid:396)atio(cid:374) of ti(cid:373)e (cid:271)et(cid:449)ee(cid:374) a (cid:272)usto(cid:373)e(cid:396)"s (cid:396)e(cid:272)eipt of a (cid:272)atalog (o(cid:396) othe(cid:396) direct marketing effort) and the annual sale. Catalog retailing vs store retailing: some catalog companies send the identical catalog under two different covers at close time intervals to different customers. This technique which is used to test (a/b test). The strength of cover merchandise and to gain insight about customers, is possible to replicate in a physical facility. Types of catalogs: print catalogs, online catalogs, single company catalogs, multiple company catalogs. Retail catalogs: retail catalogs come in 3 forms, pure traffic-building, pure mail order, combination of the two. Developing catalog concept: catalog concept is based on.