RECR 422 Lecture Notes - Lecture 2: Graphic Design, Customer Service

• School: Chico State University
• Department: Recreation and Parks Management
• Course: RECR 422
• Professor: Jessica Walter

Document Summary

Branding: the emotional response a business evokes in a customer. The perception of your business-corporate image; exist i(cid:374) people"s (cid:373)i(cid:374)ds. Tone of voice; words you use to describe your company and interact. The fundamental idea and core concept behind having a (cid:862)corporate image(cid:863) is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. Brand: perceived emotional corporate image as a whole. Identity: visual aspects that form part of the overall brand. Logo: identifies a business in its simplest form via the use of a mark or icon. Instant recognition-often even w/out the name of the company. 5 general types: symbol or icon=shape or object. Easy to remember, bold and simple, no language barrier: wordmark: spell out business name with distinctive font and colors, lettermark. Downside-can take time to develop brand recognition if you"re a (cid:374)ew co(cid:373)pa(cid:374)y. ofte(cid:374) seco(cid:374)dary to full logo: combination mark.