M B A 8610 Lecture Notes - Lecture 6: Arpanet, Web Portal, Digital Currency

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In 1974: speed limit came down from 70 to 55, computing. Internet was going to be called the galactic network. Cerf and khan coin the term internet. They had a business problem to solve: rj45 connector, tcp/iprequired for use on arpanet. 1989: hypertext database has no search functionality, denied tho. 1990: tim berners-lee, rewrites the proposal for a hypertext database, built the whole infrastructure for the web. 1993: the internet changes things, netscape ipo becomesthe biggest ipo. 1994 jthatcher first is job: 0. 5 mm usd. You wanted to get market share, create customer loyaltyand sell to bigger companies. If (cid:455)ou could(cid:374)"t sell, (cid:455)ou hoped eve(cid:374)tuall(cid:455) charge for services to e(cid:454)tract profits. It was a cult with 5-10% market share. Yahoo: search was their beginning, they do maps, they creat mail, webportal: a place for saving your cool links. 1998: e-currency at flooz. com, buy electronic money for safe transaction. Ritmoteca: realized the importance of small markets.

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