NUTR 8020 Lecture Notes - Lecture 5: Costs In English Law, Market Segmentation, Swot Analysis
27 May 2019
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Document Summary
Underlying principles of commercial and social approaches to marketing. Aim is to persuade, convince, and strengthen the fit between products, services, and programs offered and population needs. Process by which individuals and groups get what they need and want by creating and exchanging products and values with others. Seeks to increase acceptability of a social idea, practice, or product among a target group. Determine needs and wants of target population. Detailed assessment of the environment, including an evaluation of the consumer, competition, and other factors that may affect the program or business. Users of services, referral sources, and other decision makers. Develop a specific marketing strategy for each target audience. A more precise definition of consumer needs and behavior patterns. Improved identification of ways to provide services to population groups. More efficient utilization of nutrition and health education resources through a better fit among products, programs, services, and consumers. Analyze the environment and watch for trends.
