NUTR 8020 Lecture Notes - Lecture 11: National Cancer Institute, Health Promotion, Social Marketing
27 May 2019
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Document Summary
Primary prevention reduce risk and prevent health problems before beginning risky practice. Secondary prevention interventions that take action to stop risk behaviors before an actual illness. Tertiary prevention treatment/rehabilitation after an illness. 2 of 3 deaths in the u. s. and 1 of 3 hospitalizations linked to preventable lifestyle behaviors. Most frequent causes of death in the united states and globally are chronic diseases -- heart disease, cancer, lung disease, and diabetes. Behavioral factors -- tobacco use, diet, activity patterns, alcohol consumption -- are among the most prominent contribution to mortality. Identifying factors that influence behavior-change (or behavior modification) is the underpinning of health education. Knowledge, beliefs, and attitudes based on life experiences as well as gender, age, race, socioeconomic background. Skills and abilities, resources available; can be positive or negative. Presence or absence of support, encouragement or discouragement from those around you. Increasing emphasis on identifying evidence-based interventions and widely disseminating them.
