AM 101 Lecture Notes - Lecture 1: Kevin Plank
6 Sep 2016
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Prevailing custo, usage, or style: narrow: Purpose: protect bodies- maintain temperature/ warm- cool, protection from the environment, communicate to others regarding social identity- groups- ethnicity- lifestyle, sex role identi cation, modesty, desire for adornment- enhanced. Fashion industry: the fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom made: the fashion industry consists of four levels, production of raw materials, bers, textiles, leather and fur, production of fashion goods by designers, manufacturers, and contractors. 1. the right product: at the right price. 4. to the right people in the right place (time: with the right plan. Ceo of under armour- kevin plank: started in georgetown, moved to baltimore because something t there, it t the brand, the brand is- aggressive, young, and fearless, begins with t, fabric, form. Style: characteristic of a garment, distinctive appearance of a garment, or feature of a garment, always remains a style whether in fashion or not.
