AM 101 Lecture Notes - Lecture 19: Private Label
1 Nov 2016
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Categories: outerwear, dresses, blouses, suits- professional attire, evening wear, bridal, sportswear/ separates -casual- lifestyle, activewear, maternity, inner wear, most contemporary designers will have a combination of categories in their collections. Women"s wear- size range: no industry standard, misses (5"-5"9 ) size rage 0-16. Sometimes referred as missy": junior (5"-5"9 ) size range 1-13. Slimmer, short-waisted, teenager: women"s- size 16-26. 1/3 of all women in u. s. wear size 16 and above: plus size- xl-5xl. High end- luxury: for the 1% of the 1% super-rich, special pieces in very limited quantities, exclusive. Designer: most expensive- ,500, collection of name designers, ready to wear produced according to size category, is not custom t to individual, usually display collection during fashion week with runway show. Monday, october 31, 2016: innovative, new, young designers. Better: nationally known brand names -/garment, apparel lines are displayed in showroom, no runway show.
