CO 302 Lecture 5: Online Journalism_Week 3
Document Summary
Visual rhetoric: definition and application, use of images as argument, analysis of images and visuals, arrangements of elements on a page, use of typography/text, font is the treatment of typeface. Type face: expresses mood and emotions, type can be serious and business-like, type can be relaxed and open. Font details: serif fonts: help the eye move across the font, tiny horizontal/vertical lines at the ends of longer line strokes. Sans-serif: no tiny horizontal/vertical lines, simple strokes of equal weight and thickness, good for headlines but not lots of texts. Capital letters: make limited use of capitals, our eyes need to capture the shapes of the letters above and below the line, words in all capitals have nearly the same visual shape. Headlines vs body: type of texts dictates font choice. Text and web: difference between print and the web. Color and contrast: most basic and critical choice. Black text on white background shows high contrast and is most common.
