MC 2015 Lecture : Summer Session Week 2 Notes
Document Summary
Font: a compromise of, size (how much space it takes up on the page, style, *weight (thickness) of typeface, heavyweight type in title catches readers" attention, heavier drop cap draws attention to beginning of text, fonts have personality. Accurate font selection is key to the success of any visual communication piece: letterforms, subtle changes change the feel of the word. *type styles: variations in type styles organize and make it appear accessibly, hierarchy- headlines need to be the same font, body needs the same. *type size: larger type draws reader in; bold adds emphasis. Line alignments: interesting line alignments work with compelling graphic to invite readers" attention, heavier weight of blurb also draws attention. All caps: used to stand out and demand attention, can yell and whisper, depending on other design choices. Creates: mood/feeling, vibe, energy, contrast, organization, hierarchy. Color context: combination of colors change the way the color looks.
