JTC 100 Lecture Notes - Lecture 24: Flash Flood, Foco, Pope Gregory Xv
14 Nov 2016
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Management of communication between and organization and key publics. Advertising: purchase of space or time in mass media to communicate message. Pr= management of communication between an organization and key publics (cid:858)orga(cid:374)izatio(cid:374)s(cid:859) Public: a group that can influence or be influenced by an organizatio(cid:374)(cid:859)s or group(cid:859)s actions. Organizations keep in contact with alumni because of donations, and those people tell their friends, and that is how they get a lot of money. Public raltions case: the spring creek flood of 1997. Morgan library (foundation, collapses, 450000 books ost) Lory student center (loses bookstore, bowling alley, student, media, ramskeller, gameroom) Hucksterism (cid:858)pseuso e(cid:448)e(cid:374)ts(cid:859) (cid:862)ad(cid:448)a(cid:374)(cid:272)ed (cid:373)a(cid:374)(cid:863) (cid:894)that is, getti(cid:374)g to the opi(cid:374)io(cid:374) leaders first(cid:895) He would go around and preform, but before he arrived at a city he would send someone ahead and make people excited for him to arrive. Pluralism diversity of idea and people.
