PSY 315 Lecture Notes - Lecture 3: Laundry Detergent, Social Cognition
Document Summary
Magical thinking: thinking that our thoughts have external consequences. Schemas: frameworks that help us organize social information. How do schemas affect social cognition: attention, encoding, retrieving. Priming: temporarily improving the recall of a schema (specific). Nisbett & wilson (1977): used priming to activate schema for laundry detergent. Downsides: can create the world we expect. Self-fulfilling propecy: pygmalion effect, rosentral & jacobson (1968)- iq tests & children treatment. Our mood can influence our social cognition: mood congruence effect: influences cognition, mood dependent memory: influence recall. Two factor theory of emotion: experience arousal, seek explanation. Or: arousal is ambiguous, make influences from eternal world.
