SPCM 100 Lecture Notes - Lecture 25: Critical Thinking, Intertextuality
15 Dec 2019
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Why study pop culture? (current) media literacy: 10 hours spent with media every day, promoting yourself/your brand, skills: critical thinking & communication skills needed by all industries. Jobs in the media/industry: observation, interpretation, collaboration, creativity, persuasion, presentation, communication, research, writing, pitching, expressing. Objectives: describe popular culture texts from a comm studies perspective and define & utilize key media analysis terms, explain the relationship between pop culture texts and their contexts, analyze the industries. Forward: public speaking: spcm 200, communication and social media: 278i, evaluating contemporary tv: spcm 341, virtual communication: spcm 378, online only. Outside of class: be a critic(al thinker, symbolism, hegemony, ideology, critical methods. In other classes: use templates and formulas: critical methods, archetypes, mise en scene, symbolism, intertextuality, etc, writing (a+b=c, thesis statements. If i didn"t give you something to think about, then i failed: to give you an understanding of popular culture within the broader society.
